What Is ASO?

What is app store optimization?

In Mobile Marketing, ASO stands for App Store Optimization. ASO is the process of improving the visibility of a mobile app when users search for Apps in iTunes Appstore for Apple devices,or Google Play Store for Android devices. It is a similar concept as Search Engine Optimisation (SEO) for Websites. There are five key elements that contributes to an App’s ASO ranking: Continue reading →

3 Drawing App that Video Records the Drawing Process

The App Stores are full of drawing apps. They well loved by artists, teachers, students and parents teaching their kids to draw. With digital technology, some of these applications provide a cool feature of recording the entire drawing process automatically. This is a great feature because you can learn how to draw with the playback video.

However, not all drawing Apps have this feature. Here’s three drawing Apps that have the video recording.

1. Brushes Redux

The Brushes Redux App is a free drawing App available for IOS device. You can download it for the Appstore:

brushes redux - esther espero

However, the App does not have a video export function. To export the playback video, go to this blog post.

2. iBis Paint

ibis paint-estherespero

3. Procreate

Featured Image by DarkWorkX from Pixabay

What is SEOquake

In SEO, it is important to know the available tools out there that can empower us to be more effective. If you go to Firefox and do a search on the SEO Add-ons, you will see the following results with SEOquake having more than 55 thousands users. Among the SEO Add-ons SEOQuake top the list in terms of number of users. So there must be something about this tool that we must explore. Continue reading →

Why Digital Marketing is important to your business?

Two main driving force is causing the whole hype in Digital Marketing:

    1. First, customers are using digital media — mobile devices, social networks, internet search, watching videos on youtube and gaming. Hence, very naturally, the best way to get the attention of your customers is not limited to Television programs. You can reach your customers through Facebook, emails, SMS, Google searches, Youtube, etc.

Continue reading →

What is Digital Marketing

In recent years, when we browse jobs in the classified ads and jobs portals, we see a lot of positions looking for Digital Marketer. Such positions were almost unheard of some 5 years ago. Much of the job descriptions on Digital Marketing requires skills on search engine optimising and social media marketing.

But what exactly is Digital Marketing and how will it impact you if you are a business owner or a marketing professional? Continue reading →