What is Digital Marketing

In recent years, when we browse jobs in the classified ads and jobs portals, we see a lot of positions looking for Digital Marketer. Such positions were almost unheard of some 5 years ago. Much of the job descriptions on Digital Marketing requires skills on search engine optimising and social media marketing.

But what exactly is Digital Marketing and how¬†will it impact you if you are a business owner or a marketing professional? Continue reading →