What Is ASO?

What is app store optimization?

In Mobile Marketing, ASO stands for App Store Optimization. ASO is the process of improving the visibility of a mobile app when users search for Apps in iTunes Appstore for Apple devices,or Google Play Store for Android devices. It is a similar concept as Search Engine Optimisation (SEO) for Websites. There are five key elements that contributes to an App’s ASO ranking: Continue reading →

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